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As a participant in this webinar will receive a copy of Dr. Marchesani’s book titled, “The Fundamentals of Crisis Management.”
Description of topic:
The webinar will provide incites into matters related to crisis management such as: Identifying and preventing a crisis before it occurs, preparing for a crisis, responding to a crisis and managing a crisis.
Also, the webinar will provide answers to the following questions:
The financial incentives are clear. A crisis will impact a company’s ability to operate. Failure to have a written and tested crisis management plan can be devastating to the financial well being of a company to say nothing of the impact on the company image.
There is no need to have a crisis management plan until you need one, and if you do not have one when you need it you and your company will be unprepared to address a crisis and as a result, will have a serious problem. There are many examples of an unprepared and untrained high-level company official responding poorly in a media interview simply because they have not been trained as part of the crisis management plan protocol. For example: having an untrained person interviewed by the media could result in miss statements and incorrect information presented to the media and as a result of the community directly or indirectly affected by the crisis.
Why should you attend?
This webinar addresses risks that lead to a crisis, how to prevent a crisis, behaviors that may lead to a crisis and behaviors during and after crisis. It focuses on how to provide resources, and how to manage the media during a crisis. It discusses the situation room, developing messages, the nines stages of crisis, crisis scenario development, crisis exercises, and the crisis management system among others.
Some have said that a company should not put money into preparing, updating and testing a crisis management plan. They believe it is better spent on entertaining clients or increasing inventories. To these people, I ask what is the cost to have a facility closed for 1 hour, 1 day, 1 year or permanently as a result of a crisis.
The publisher of his book, that attendees will receive after attending this webinar, and that the webinar follows describes the text as, “A comprehensive and very informative work on how to manage a crisis, The Fundamentals of Crisis Management is a handy book that every office library must-have. It identifies the stages of crisis and thoroughly describes the process of developing a crisis scenario and a scripted crisis exercise to equip organizations with the skills and tools necessary for effective crisis management and remediation. With concrete examples to illustrate key points, Dr. V. J. Marchesani provides virtually all the basic information there is to know about crisis management in this compact book, which also provides a template crisis management plan and standby statement that any business facing a crisis can easily utilize. A must-read attend for every member has a company or organization whatever it’s size, from the worker who puts the lug nuts to the big shot who makes the most important decisions. The Fundamentals of Crisis Management may prove to be the perfect guide to crisis management in this constantly changing world.”
Areas Covered in the Session:
Who will benefit:
All who attend will benefit from this webinar. This includes VPs, directors, managers and technical staff of the company EHS program. All who have the potential to be involved in a company or organization crisis situation should attend this webinar. This includes almost everyone in the industry, government, and Para government agencies. All levels of management should attend since they will most likely be involved in addressing the crisis.